Live streaming events can be cost-effective for everyone involved. The cost of the booking hotels and event space in ballrooms, to the cost of flying employees to events along with per diem, and missed time at the office adds up quickly. Instead, people can view them from their home or home office space. Not to mention the benefit of promoting your brand and potential of reaching a new audience are all very important benefits to virtual event.
However, just because it seems like everyone else is live streaming doesn’t mean that should be your only reason for doing it. Don’t jump into live streaming because it seems like the hot new trend. Instead, make it an important part of your event strategy.
Nearly every type of event can benefit from some aspect of live streaming. It’s up to event planners to find that purpose and make it beneficial to the event. In order to decide on your purpose, you have to consider your remote audience. How you want them to interact with the event will help determine what kind of live stream you need.
Consider what you want the live stream to accomplish by thinking through these questions:
Answering these questions can help pinpoint your target remote audience, what you want their experience to be, and the purpose of your live stream. You’ll also want to consider how much of the event you want to stream. For some types of events, it works well to stream the entire event. Other events are better served with only a portion streamed to a remote audience.
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Replace your live event with our NEW virtual event meeting package. This package allows you to setup breakout rooms or classrooms, allows video presentation and video recording while you present from HOME. We can setup a Virtual General Session and Virtual Breakout Rooms!
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